A private holding company

We build brands with exceptional partners.

Brigade Brands is a portfolio of companies built on execution, consistency, and long-term thinking. No exit calendar. Decades, not quarters.

Established 2016
Office Trois-Rivières,
Québec, Canada
Companies Five in operation
Mandate Build. Hold. Compound.

The businesses we build reflect how we think.

01 / Thesis

Brand is one of the last true moats. We build accordingly.

01  Moat

Brands compound.

A brand earns trust slowly and pays it back over time. Distribution shifts. Platforms change. What remains is the work. Building something a customer chooses on purpose, and keeps choosing.

02  Time

Decades, not quarters.

We hold what we build. No exit calendar. No fund clock. Decisions are made with a long horizon because that is where real brands are formed.

03  Structure

Built with partners. Owned together.

Every company is co-built with partners we trust. Shared ownership, complementary strengths, aligned incentives. We raise the ceiling together or we do not build it at all.

Our approach is simple, but intentional.

02 / Portfolio

Companies, held for the long run.

03 / Manifesto

Ten years of building, written down.

We don't chase hype. We build what lasts.

A brand is built in the work, not in the words.

Seb Salois Founder, Brigade Brands
04 / Contact

Get in touch.

Office

Trois-Rivières
Québec, Canada

By appointment only

Partnerships

We build companies together.
Shared ownership. Aligned incentives. Long-term thinking.

Reach out directly